Masters Degree in Culture Management: arts and heritage
Professional specialism: The design, management and distribution of cultural products
Specialization: Digital technology, design, publicity, and appreciation of cultural works
The action plan
Since 2005/2006, ESBANM has been working in partnership with the University of the Pays de la Loire in Angers (ESTHUA) to set up a professional Masters 2 degree common to both colleges, and specialising in "Digital technology, design, publicity and appreciation of cultural works". Classes and training is provided by the lecturers and technicians from ESBANM, as well as professionals from the culture and tourism industries and lecturers or other contributors from ESTHUA. Students following this Masters programme in parallel with preparing for the D.N.S.E.P. must also register at the University of Angers (registration charge: €255.00). This Masters 2 Pro diploma is awarded by the University of Angers.
The aim is to train professionals in digital technology and multimedia creation and to help them to progress in the cultural world. Changes to the ways cultural works are represented, and the many forms such works take presupposes that professionals possess both the technical skill and a critical eye towards current production methods, as well as a heightened awareness of the communication tools aimed at various cultural audiences (museums, galleries, communication agencies, publishing houses, etc.). In order to take up positions as project managers and artistic directors, these future professionals need to master information technology skills (digital creation software). By understanding the different possibilities such creation tools offer, they will be in a position to create a budget, manage a project, become involved in artistic management, put a team together, and launch and publicize a show.
The teaching will cover three areas of expertise: digital technology, multimedia creation, and cultural awareness. Mastering digital technology is the primary programme and involves training in the leading software (Adobe suite and Final Cut Pro, Apple, etc.). Students will become proficient in creating websites, interactive animation, image creation and retouching, multimedia publishing, DTP, CAD, digital photography, video editing, DVD creation, and audio processing. The training also gives a basic understanding of artistic and cultural publicity, artistic management, and awareness of graphics programming, multimedia communication, law and management, and an understanding of professional territories, cultural marketing, and digital and multimedia art history.
This will be in the form of continuous assessment and final assessments. The first examination session will take place at ESBANM involving examinations in accountancy, business and management, cultural publicity, applied multimedia, and English language. The second session of examinations is scheduled for September to enable students to make up credits not obtained during the first session. The research year and D.N.S.E.P. viva, or, if required, an applied study project, corresponds to the research module of this Masters 2 degree. A 3 month internship at the end of the year is compulsory for the validation of the Masters degree.
Director and artistic manager (being able to make artistic choices with regard to multimedia); project leader (establishing methodology and reverse scheduling, drawing up specifications, budget management, client and supplier relations management, etc.);
Webmaster; internet editorial manager; head of new technology communications; developer.
Businesses and organisations welcoming students include:
- cultural venues and artistic organisations: historic public or private sites, museums, galleries, art centres, cultural associations, design studios, etc.
- multimedia and communication businesses (internet/intranet creation sites, production companies, etc.)
- institutional organisations and territorial authorities oriented towards cultural and/or artistic development.